A live, interactive and wholly immersive experience, which took guests into the heart of Beano past and future.
Thematically, we began with a journey through the paper comic they know and love and moved them through into the exciting new digital future, the new Beano Studios network.
Children were tasked with finding the secret Lab where Walter had locked up all the fun. With Sporty, Messy, Splatty and Brainy activities - kids helped us to Free The Fun, resulting in tons of new digital content and great PR.
This was the first time (EVER!) that the Beano have collaborated to interweave the narrative of comic and event. One of the best things for us was seeing our event designs immortalised into Dennis and Gnasher's paper reality by the amazing Beano team in Dundee.