CALM - Project 84

 

CALM - the campaign Against Living Miserably’s work  to highlight male suicide.

Suicide is one of the leading causes of death among men in Britain - and yet it is rarely talked about by the country’s leaders.

The campaign sparked global conversations around the importance of mental health and greater awareness around male suicide.

The campaign created a sensational response with over 256,000, demanding more government investment in mental health.

The organisation saw a 34% increase in demand for CALM’s helpline and web chat support.

COLLABORATORS

Mark Jenkins / Sculptor

Sandra Fernanadez

Adam & Eve DDB

AWARDS

Media Excellence: Experiential at the Campaign Big Awards

Campaign Event Awards 2018: Bravest Campaign

‘By working with families and friends of men who have taken their own lives to highlight individual stories, we hope to make the impersonal, personal.’
— Simon Gunning, CEO of CALM