CALM - Project 84

CALM - the campaign Against Living Miserably’s work  to highlight male suicide.

Suicide is one of the leading causes of death among men in Britain - and yet it is rarely talked about by the country’s leaders.

The campaign sparked global conversations around the importance of mental health and greater awareness around male suicide.

The campaign created a sensational response with over 256,000, demanding more government investment in mental health.

The organisation saw a 34% increase in demand for CALM’s helpline and web chat support.


Mark Jenkins / Sculptor

Sandra Fernanadez

Adam & Eve DDB


Media Excellence: Experiential at the Campaign Big Awards

Campaign Event Awards 2018: Bravest Campaign