Twitter wanted to thank their clients for working with them and to reward them with festive fun and goodies. We wanted to generate a buzz and to cut through the Christmas Clutter. The aim of the game was to get people not only using the platform but to associate it with real glow and value.
We produced 15 stunning snow globe installations, each containing five gifts based on the passions of Twitter. Each gift was desirable and luxurious, a gold Bowers and Wilkins T7 wireless speaker, a Panasonic Lumix camera, 128GB iPad mini 4, a Diane von Furstenberg Soirée embellished velvet and leather shoulder bag and a Charge HR wristband with a £200 Nike gift voucher.
But, of course there’s a twist – each snow globe was in fact a puzzle box, which can only be opened with the correct tweet to win the gift. To find that tweet you must engage in a Twitter Treasure Hunt that takes you on a journey through Twitter’s stories, users and passions.
Twitter provided the Treasure Hunt aspect and we worked with our developers to so you could even tweet the globe to make it snow!
Strong & Co's founder, Deborah Armstrong is also the co-founder and Creative Director of this internationally acclaimed area of Glastonbury Festival.
Shangri-La is the after-hours epicentre of the Festival. A wholly immersive film-set style experiential world, featuring a myriad of venues, installations, artworks, AV, sound installations, interactive performance and music programming.
Unique among festivals, Shangri-La has a central narrative that evolves year by year (a bit like Star Wars). All contributors respond to this narrative, and add to it via their installations, venues and performances. When all the work comes together, the audience are able to explore and become part of an experience with unique depth and complexity.
Strong and Co were commissioned to provide all decor key aspects of a new festival that is targeted at an older audience. It wishes to have a premium brand feel, but this being the first year is working to a small decor budget.
We created a number of different zones and installations including a picnic area, flags installations, and dressing a Dance venue and Live stage. We used existing and low cost materials and a minimal crew get in time to bring it in on time and on budget.
For ten weeks every two years the city of Liverpool is host to an extraordinary range of artworks, projects and a dynamic programme of events. It is the largest international contemporary art festival in the UK.
Strong & Co were commissioned to create ephemeral events for the opening parties of the Biennial in 2008 and 2010.
Our brief was to create an ephemeral event in response to “Touched” thematic. A site specific installation that is, at the same time a high-end event for guests from the London art scene.
For the 2008 Liverpool Biennial we transformed a derelict warehouse into a series of installations inspired by the history of the building and it's location. The building was abandoned and knee-deep in trash and leftovers. We cleaned it out, made it safe and licensed it. We used found items to create installations inspired by Liverpool and to borrowed shipping parts from the Dockmaster, interspersing the pieces with antique furniture and specialist lighting.
For the 2010 Biennial, we created a series of site-specific installations created in response to the Stanley Dock Tobacco Warehouse. The installations were interactive, creating event spaces, dancing platforms, and VIP areas.
We built a raised Japanese tea-room style area with walls constructed from lit and translucent pallet wrap walls, and featuring a live Acer tree set into matt-black coal pits. A Sound installation of old-time dock sounds and sea-shanties was set on the quayside around Victorian props and furnishings. Curious found-object installations were inspired by the buildings market history.
The London Pleasure Gardens set out to transform a derelict wasteland into a cultural playground for the 2012 Games. Deborah’s creative vision, the transformation of the derelict, ex-industrial Pontoon Dock into a pleasure garden featuring round-the-clock music, arts, cafés and bars won the Meanwhile London Creative Competition by the Mayor of London.
As the Creative Director of the project Debs oversaw the artistic aspects, designing the venues and managing an large design and build team whilst working closely with numerous renowned East London and international artists. Attractions included landscaped walkways, a wilderness meadow, RIBA-designed follies, street art by Shepard Fairey, RISK, Ron English and others graffiti legends, an oyster and champagne bar, two permanent music/arts venues, the 'harbour garden' installation made in collaboration with local community groups, and Silo D, a listed building with a purpose-built earthwork in front of it to accommodate audiences for projections, pyrotechnics shows and other events.
The extensive site build included two large custom built venues, Grade II listed buildings, a grassy amphitheater, wild meadow walks and design trails. Events scheduled over the summer included firework displays, music festivals and promenade performances.
This incredible physical and artistic regeneration was only open for a very brief time. The site remains fully remediated and available for public use for the first time in over 60 years.