The Taste of London Festival wanted an installation which could host secret sessions led by culinary legends and cooking maestros.

Strong and Co designed and installed the pavilion based upon the principles of the Golden Ratio, which has been used by masters to achieve harmony of form for thousands of years. The structure was inspired by Japanese Tea Ceremony rooms, in which the objective is to achieve a relaxed communication between host and guests.   

The result was a money-can't-buy experience and yes, those are real butterflies you can see flying around in the pictures. Those fortunate enough to get in discovered the world’s rarest ingredients as they witnessed cookery techniques and tips from renowned chefs.

Access to the masterclasses could only be obtained via Twitter, thus the physical experience was woven into to the digital marketing campaign.