WHO

Debs Armstrong founded the company in 2006 and works closely with some very talented and lovely people that she trusts and relies on to help realise the vision.

“Thanks to my friends and colleagues; graphic designers, project managers, producers, lighting directors, artists, music programmers, sound designers, security teams event managers and all you types and creative geniuses – who know who you are.”   

Debs’ background is as an artist (Fine Art - Central St Martins’ & Byam Shaw) and she has specialised in interactive, experiential installations since 1998. She continues to apply this approach to her current practice as a producer of ephemeral events.

Her past work includes:   

  • Creative Director and Co-Producer of the Shangri-La area at Glastonbury Festival. (current)
  • Designer and Producer of 1948 Street Party for the Olympic Handover celebrations (2008)
  • Commisioned as an artist by the A Foundation to create an Ephemeral Installation as part of the Liverpool Biennial launch Party (2008
  • Designer and Producer of the Liverpool Biennial Launch party for The Liverpool Biennial as part of the European Capital of Culture 2008
  • Co-Founder and Producer of Lost Vagueness Ltd (2002-6)
  • Designer of bespoke events for corporate clients and live music tours (Groove Armada, Ed Harcourt)

 Debs says:

“I was originally an artist that did multi-faceted experiential installations.  Semi-allergic to showing in galleries, I started doing the installations within parties, but quickly realised that it was the parties themselves that could be the installations.  This combined with a naturally bossy temperament and love of working with talented types led to my doing squat and free parties back in the day.  I applied my skills and theories as an artist and produced some pretty iconic parties - huge lavish Mansions in Bishops Ave, a massive 3- building shindig by the river in Battersea (yes, that one.), the wild things party in the queens woodland...ahh.

Eventually now, 10 years later, it’s fantastic to be recognised by people like The Liverpool Biennial as an artist and for my events. I also feel really privileged to work with so many amazingly talented people that make such large-scale work possible, and so enjoyable.”