Strong & Co is well-known for its above-the-ordinary commitment to creativity, quality, innovation and service.  Our team is talented and dedicated to making it work, whatever the weather.

Meet the team...


    Deborah Armstrong - CEO

 

Deborah Armstrong - CEO

 

Debs is in the unusual position of being both artist and entrepreneur,  She has a passion for creating meaningful and memorable experiences for people and has founded 5 influential creative companies over the last 15 years.    

Recently voted the 3rd most influential person in the UK Events Industry (see here)  she is a visionary with the rare ability to both see and inspire others to see the big picture.

As an Installation Artist and Event Producer,  she studied Fine Art from 1993-1997 at Central St Martins and Byam Shaw, where she specialised in immersive installations.     She began in the events industry by building installations, but soon realised that the whole event could be treated as an immersive installation.

She first made her mark as the Producer of Lost Vagueness (2002-2006), turning it into a ACE funded, touring theatre company. Lost Vagueness was one of the first ever Live Experiential Events, the first to both articulate and deliver notions of storytelling and the dissolution of audience performer boundaries.  Highly influential, it inspired contemporary success stories such as Secret Cinema.

Deborah founded Strong & Co in 2006 to enable her to produce exceptional ephemeral events for forward-thinking clients.  "Strong & Co is a wonderful little company that allows me to work with select clients to create fantastic artistic visions and to develop daring new projects in-house."

In 2008, Deborah founded Shangri-La at Glastonbury Festival.  As MD and Creative Director she oversaw its development into an experiential event the size of a small town.  Described as “legendary” by NME, its cutting edge creativity has inspired a host of younger Producers creating events such as Boomtown.   During this time she developed the Arts Council funded Contemporary Art at Festivals tour in 2010, to order to increase the quality of Visual Art at festivals and find new audiences for the arts, impacting on Festival Arts Offers throughout the UK.   

2013 saw the birth of a bold and innovative idea - Summerland, a hyper-real tropical paradise designed to bring us all, a bit of warmth in winter.    Debs has now stepped down from Shangri-La in order to bring this new baby to life.

She also has had 2 actual babies, now big boys, and is thoroughly enjoying it all.


    Nienke Jongsma – Production Manager

 

Nienke Jongsma – Production Manager

Nienke is a top notch Production Manager and Designer who has been working with Debs for almost 10 years. Originally from Holland, Nienke studied Graphic Design and worked at the G-Star Jeans design studio in Amsterdam for almost 5 years before moving to the UK. Nienke started her way in the events industry with set dressing and over the years she combined her passion for designing, fabrics and 3D designs with her skills in organisation and high quality production values.

 


An award-winning artist and designer, maker of extraordinary art and industrial creations, Eyal has an MA degree in fine art awarded by Camberwell College of Arts. He has been an exhibiting visual artist/performer and technical producer since 2004. Eyal has extensive experience in contraption and prototype manufacture to architectural site construction. He is adept in the production and coordination of local and international projects, and has collaborated with numerous artists and organisations. Still hasn’t found a decent falafel in London though.

    Eyal Edelman –  Construction Manager   

 

Eyal Edelman –  Construction Manager

 


    Simon Vaughan - Project Manager

 

Simon Vaughan - Project Manager

Simon heads up the Project Management of our events and artist management. Prior to joining us he worked as an event and project manager for a number of brands across different sectors, heading up their experiential marketing activities. His career has involved him travelling the world and taking on some quite bizarre job roles in the process, one being a goat farmer in Greece for a short time. 

 

 

 


    Maree Featherstonhaugh - Coordinator

 

Maree Featherstonhaugh - Coordinator

Maree is a key member of our Production Team, she's a serious doer. Achieving is the name of the game. Maree has a background in visual arts having studied photography at Nottingham Trent University and started in events with renowned local arts festival Hackney WickED in 2011. Set in an area with the highest concentration of artists in the UK the festival celebrated art and the local community, it needed some tight admin and production. Quickly settling in Maree has been organising creatives’ ever since.